Your privacy
Privacy Policy
How Whitfield & Sons looks after the personal information you share with us.
Who we are
Whitfield & Sons Funeral Directors Ltd ("we", "us") is the data controller for the personal information collected through https://whitfield.bdapps.ai. If you have any questions about this policy, you can reach us by email at info@whitfieldandsons.co.uk, by telephone on 0121 555 0178, by post at 12 High Street, Aston, Birmingham, or B6 4AA.
The information we collect
We only collect the information we need to respond to you and to provide our services with the care they deserve. Depending on how you contact us, that may include:
- Your name and the contact details you give us (telephone number, email address, or postal address).
- The details you choose to share in an enquiry, callback request, or arrangement form — including anything you tell us about your circumstances.
- Tributes or messages of condolence you submit, which are reviewed before anything is shown publicly.
- Basic technical information from your device (such as your browser type), used only to keep the website secure and working.
Why we use it, and our lawful basis
We use your information to reply to your enquiry, to arrange and provide funeral services, and to meet our legal and regulatory obligations. Our lawful bases under the UK GDPR are: your consent (which you can withdraw at any time); the performance of a contract with you; and our legitimate interest in responding to messages sent to us and running our business responsibly.
Who we share it with
We do not sell your personal information. We share it only where necessary to help us serve you — for example, with the trusted providers who host this website and deliver our email on our behalf, and with third parties such as clergy, cemeteries, or crematoria where that is needed to carry out your wishes. All such providers are bound to keep your information secure and to use it only on our instructions.
How long we keep it
We keep enquiry and arrangement records only for as long as we need them for the purpose we collected them, and to meet our legal obligations, after which they are securely deleted. If you would like us to delete information sooner, please ask and we will do so wherever we are able.
Your rights
You have rights over your personal information, including the right to access it, to correct it, and to ask us to delete it. You can read more on our Your Data Rights page, and you can exercise any of these rights by contacting us using the details above.
Cookies
This website uses a small number of cookies. Non-essential cookies, such as analytics, are only ever set after you have given your consent. You can read more, and change your choice at any time, on our Cookie Policy page.
Last reviewed: 1 January 2026